In a move that is testament to how critical the township economy has become to the empowerment of South Africans while still recognising our unique cultural heritage, Imbizo Shisanyama will be opening its fourth venue in the newly launched Mall of Thembisa on Friday, 20 November.

This international recognition of a homegrown township business that began on a dusty street corner in Ivory Park by serial entrepreneur and author of Conquering the Poverty of the Mind, Rita Zwane in 1997, highlights how important it is for people to always be open to new possibilities even in difficult economic times.

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Imbizo Shisanyama launched its Heritage Day celebrations in 2002 to give Maskandi artists a platform to showcase their talent. Such was its success that it grew to more than 7 000 visitors in 2017 resulting in a change of venue the following year to the Rabie Ridge Stadium. More than 10 000 people joined in and were united in celebrating their diversity. Today, it attracts a South African who’s who of traditional singers, dancers, and performers replete with glamorous traditional attire. 

It has become Mzansi’s own Durban July and provides a perfect platform for young and upcoming traditional artists to celebrate all African cultures as a true rainbow nation. In fact, Imbizo Shisanyama is widely recognised as the custodian of authentic Heritage Day celebrations in the country.